It has come to my attention that I have made some big changes to my business model, and that I have not really told any of you about it. What on earth was I thinking?!
In the last year and a half, I have been doing everything I know how to do, and many things I don’t know how to do, to get my photography business off the ground. And to be perfectly honest, I’ve made a lot of mistakes. About a month ago a very near and dear friend looked me in the eye and asked me what I was doing, and if I was happy doing it. More precisely:
Why was I promoting family-portrait-studio-type work, when what I really love to do is boudoir and fine art nude photography?
I did not have a good answer. I had a bad one: I was doing it because that is what I thought the largest number of people would hire me to shoot. Turns out, that is the wrong way to decide on a business model. The best way to build a business isn’t to guess what people want, and then start doing it. Turns out, if all I want to do is get paid to do work that doesn’t really fulfill me, then it’s much easier (and more lucrative) just to keep my “day job”.
You see, when you get right down to it, it’s simple. I love to make beautiful images. And here’s what I find more beautiful than anything in the world: women. The female form is endlessly, amazingly beautiful to me, and I never tire of trying to create bodyscapes; of trying to capture line, shape, texture, form, and nuance in new and interesting ways; of noticing what is beautiful about each individual woman and portraying that beauty in images. Therefore, whether I’m working with clients or simply practicing on my own time, the work that I tend to produce is boudoir or fine art nude work.
That is the bulk of the work I have produced in all my years of shooting. I’ve been shooting art nudes practically since I first picked up a camera. I loved this kind of work twenty years ago, and I love it now. I love it so much that I quit my job to do this kind of work full-time. So why would I be trying to promote something completely different? I know! Totally crazy, right? Right. Again, what was I thinking?!
So, shortly after having that conversation, I changed everything.
If I am to do photography for a living, I will need to do it my way. If I’m going to shoot the type of work that I know my clients will love, I need to shoot the kind of work that I love, too. The type of imagery that you have seen from me for years, and that I have worked on until I have developed my own style--my own distinctive look.
Don’t get me wrong. I enjoy photographing other genres, so I am more than happy to take on portrait and wedding work sometimes. I enjoy the challenge and change of pace, and it helps keep me on my toes to photograph many different subjects. But the core of my business has to come from the core of my being. I have to promote and seek the work that I truly love.
So there you have it. I’m starting fresh. I am a boudoir photographer. Nice to meet you.